There are many places to stop along the scenic drive, and plenty of nice locations for free camping, as the valley lies on BLM land and is completely undeveloped. Since hardly anyone seems to pass by, the area provides a much more relaxing and isolated experience than the famous valley 30 miles southwest, and without any of the restrictions on hiking or camping. Small canyons cut into the cliffs that form the northern boundary of the valley and can be reached after a couple of miles cross-country hiking (as there are no official trails), and the whole region is excellent for photography, especially at sunset when the rocks take on a particularly deep red color. As with Monument Valley, the most prominent peaks in the Valley of the Gods have received fanciful names, all precisely marked on the topographic map, including Rudolph and Santa Claus, Setting Hen Butte, Rooster Butte, De Gaulle and His Troops, and Lady in the Bathtub.
Valley of the Gods received incidental fame as the setting for some of the scenes in the 1980s TV series Airwolf; the helicopter that featured in the show was often seen flying into a cavern at the base of the red cliffs lining the north side of the valley. The location also came to public attention in January 2008, when a coach traveling west along US 163 in snowy conditions lost control during the steep descent from Lime Ridge, veered off the north side of the highway and crashed, ending up right next to the east end of the loop road. A plaque, cross and various artefacts mark the crash site, where nine people died; the coach was returning to Phoenix from a ski trip in Telluride, Colorado.