Helichrysum luteoalbum, or pseudognaphalium luteoalbum, is a naturalized plant, native to Asia and Europe, and can be distinguished from similar species by the red-tipped corollas of the disc florets, which number between 140 and 160; in a tight cluster, enclosed by the translucent, ovate, silvery-yellow phyllaries. Flowerheads are clustered together in flat-topped arrays, each discrete cluster around one inch across.
The light green, non-glandular leaves are crowded along the stems (less than half an inch between adjacent nodes); all are evenly covered with short, greyish-white hairs. Leaves are often somewhat folded up along the midvein.